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Case Study

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Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS

Problem Statement:

The brand was struggling with:

  • High customer acquisition costs
  • No clear funnel strategy (TOF–MOF–BOF)
  • Low repeat purchases & poor retention
  • Inefficient creative testing

About the Brand:

  • Ethnic Wear products with AOV of ₹1800

Growth with Digivalor

  • Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
  • Generated total revenue of ₹21+ Crores since onboarding
  • Returning customer rate improved from 12% to 32% in 9 months
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Personal Care D2C brand, revenue of ₹7 Crores+ generated since onboarding in Aug 2024 at 4x+ ROAS.

Problem Statement:

The brand was facing challenges in:

  • Scaling aggressively while maintaining a sustainable ROAS
  • Market positioning in the competitive personal care category
  • Building a consistent creative pipeline for customer engagement

About the Brand:

  • High-quality personal care products with AOV of ₹1900+

Growth with Digivalor:

  • Generated a total revenue of ₹7 Crores+ since onboarding
  • Successfully launched a new product line in Feb 2025, achieving ₹10 Lakh in just 2 days.
  • Built a strong retention strategy with WhatsApp & Email campaigns, driving consistent repeat orders.
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Jewellery brand, revenue of ₹5.75 Crores+ generated with Digivalor at a 4.8x ROAS

Problem Statement:

The brand was facing challenges in:

  • Over-dependence on paid ads without a clear funnel strategy
  • No structured retention or remarketing ecosystem
  • Difficulty scaling revenue sustainably while maintaining profitability

About the Brand:

  • Premium jewellery label with an AOV of ₹4,052+

Growth with Digivalor:

  • The brand partnered with Digivalor in 2023, starting at limited scale.
  • Scaled aggressively to cross ₹5.75 Crores+ in total revenue with consistent 4.8x ROAS.
  • Built a robust funnel approach (TOF–MOF–BOF) to increase conversions at every stage.
  • Implemented retention marketing via WhatsApp driving repeat orders and higher LTV.
  • Returning customer contribution improved significantly, ensuring sustainable growth.
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Kidswear D2C brand, revenue of ₹2.40 Crores+ generated with Digivalor at a 3.5x ROAS

Problem Statement:

The brand was facing challenges in:

  • Acquiring new customers at scale
  • Heavy reliance on discounted campaigns
  • Difficulty scaling revenue sustainably while maintaining profitability

About the Brand:

  • kidswear brand with an AOV of ₹2,436

Growth with Digivalor:

  • Onboarded with Digivalor in 2024, starting at very low revenue and limited customer base.
  • Built a robust funnel approach (TOF–MOF–BOF) to increase conversions at every stage.
  • Achieved steady monthly revenue growth, setting the stage for higher category expansion.
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International Men & Women Leather Bags Brand achieved $15,60,317 in 12 months with 3.2x Roas

Problem Statement:

The brand was facing challenges in:

  • Scaling revenue in the highly competitive international leather goods market
  • Achieving sustainable ROAS while expanding to new geographies
  • Building organic visibility due to weak SEO & social media presence
  • Heavy reliance on paid ads without a strong long-term growth strategy

About the Brand:

  • Bags brand with an AOV of $141

Growth with Digivalor:

  • In just 12 months of engagement, Digivalor scaled the brand to $15,60,317 in total revenue through a mix of performance marketing .
  • Achieved a sustainable 3.2x ROAS while maintaining strong profitability in a competitive international market.
  • Built a robust funnel approach (TOF–MOF–BOF) to increase conversions at every stage.
  • Helped position the brand as a global go-to for premium men’s and women’s leather bags.
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Footwear D2C brand, revenue of ₹2.90 Crores+ generated in the last 12 months at a 4.2x+ ROAS

Problem Statement:

The brand was facing challenges in:

  • Scaling aggressively while sustaining profitable ROAS
  • High competition in the online footwear category
  • Limited repeat customers due to lack of retention strategy
  • Low average order value affecting profitability

About the Brand:

  • Trendy & affordable Footwear brand with an AOV of ₹1,219+

Growth with Digivalor:

  • Onboarded in August 2024, the brand has scaled rapidly from low 7-figure sales to achieving ₹29 Crores+ in gross sales in 12 months.
  • Orders fulfilled crossed 23,000+, growing at 309% YoY.
  • Improved Returning Customer Rate to 15.7%, driven by WhatsApp & Email retention strategies.
  • Built a balanced strategy of Paid Ads (Meta + Google), SEO ensuring both acquisition and retention success.
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Designer D2C brand, revenue of ₹1.75 Crores+ generated in the last 12 months with 4.7X Roas

Problem Statement:

The brand was facing challenges in:

  • Scaling aggressively while positioning itself as a premium designer label
  • High acquisition costs in the luxury segment
  • Limited repeat purchases and low customer retention
  • Heavy reliance on paid ads without a strong long-term organic strategy

About the Brand:

  • A premium Designer wear & lifestyle brand with an average order value of ₹5,228

Growth with Digivalor:

  • Partnered with Digivalor in September 2024, and within 12 months achieved ₹1.75 Crores+ in revenue.
  • Orders fulfilled crossed 3,141+, with 72% YoY growth.
  • AOV jumped by 87%, strengthening overall profitability.
  • Implemented a premium funnel approach across Paid Ads, SEO, and retention, ensuring both brand authority and scalable revenue growth.
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Premium Ethnic Brand, ₹6.5 Crores Generated in Just 2 Months with 7.8x Roas

Problem Statement:

The brand was facing challenges in:

  • Low Average Order Value (AOV) and limited first-time customers
  • High CAC with low conversion rate
  • Weak festive performance and limited organic retention
  • No clear structure for content testing or offer strategy

About the Brand:

  • A premium ethnic wear brand catering to modern women
  • with elegant festive and occasion wear collections.

A premium ethnic wear brand catering to modern women with elegant festive and occasion wear collections.

  • Partnered with Digivalor for performance scaling during festive season
  • Implemented UGC-based creative testing and AOV-driven offers
  • Launched high-performing festive funnels across Meta & Google
  • Focused on retention marketing and landing page optimization for higher conversion
  • Achieved ₹6.5 Crores in just 2 months with a 7.8X ROAS
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Home Decor Brand — ₹75 Lakhs Generated in Just 3 Months with 4.5x Roas

Problem Statement:

  • The brand started from scratch, with no previous ad history or existing data.
  • The key goal was to establish a profitable foundation quickly while building
  • a scalable marketing funnel across multiple channels.

About the Brand:

  • A premium ethnic wear brand catering to modern women
  • with elegant festive and occasion wear collections.

Growth with Digivalor:

  • Partnered with Digivalor for end-to-end performance marketing setup.
  • Launched PMax Catalogue campaigns on Google to drive instant visibility and conversions.
  • Optimized landing pages for smoother navigation and higher conversion rates.
  • Implemented retention marketing to improve repeat purchase rate.
  • Added SEO strategies to build long-term organic traffic.
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Indian Saree Brand — $250K Revenue Generated in 6 Months with 6x Roas

Problem Statement:

  • The brand started from scratch with no prior digital presence or advertising history. The main goal was to build a strong online funnel, improve customer experience, and generate profitable growth from the very first month.

About the Brand:

  • A traditional yet modern Indian Saree brand, offering premium festive and daily wear sarees designed for contemporary Indian women.

Growth with Digivalor:

  • Partnered with Digivalor to build a 360° digital growth strategy.
  • Designed AOV-driven offers and festive campaigns to boost sales.
  • Optimized landing pages for faster checkout and better conversion rates.
  • Activated cart abandonment calling to drive additional offline orders.
  • Added SEO strategies to build long-term organic traffic.
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Premium Ethnic Brand — ₹4 Crores Generated in Just 4 Months with 4X roas

Problem Statement:

  • The brand was struggling to scale profitably due to low AOV, fewer first-time buyers, and high customer acquisition costs (CAC). Despite having quality ethnic products, conversion rates remained low and festive campaigns weren’t delivering consistent ROI.

About the Brand:

  • A premium ethnic wear label offering elegant festive collections, crafted with modern designs and high-quality fabrics.

Growth with Digivalor:

  • Partnered with Digivalor to restructure performance marketing funnels.
  • Ran UGC-based creative testing to boost engagement and authenticity.
  • Designed AOV-driven festive offers to uplift profitability.
  • Implemented retention marketing through email flows and re-engagement ads.
  • Optimized landing pages to improve user experience and conversion rates.
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Home Decor Brand — ₹1.3 Crores Generated in Just 2 Months

Problem Statement:

  • The brand didn’t face major challenges but wanted to scale aggressively during the festive season. The goal was to maximize return on ad spend while maintaining profitability and a strong customer experience.

About the Brand:

  • A modern Home Decor brand known for premium, handcrafted, and functional pieces designed to elevate everyday living spaces.

Growth with Digivalor:

  • Partnered with Digivalor for festive season growth and performance scaling.
  • Implemented UGC-based creative testing to make campaigns more relatable and high-performing.
  • Created AOV-based festive offers to boost cart size and average revenue per order.
  • Ran retention marketing & email automation to re-engage past customers.
  • Optimized landing pages for smoother customer journeys and improved conversion rates.
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Women’s Apparel Brand, from ₹25.7L/month to ₹72L/month

Problem Statement:

The brand was facing challenges in:

  • Stuck at ₹25L/month for 4–5 months
  • High CPMs & low conversion rates
  • Weak user experience and retention

About the Brand:

  • A premium women’s apparel label offering modern, stylish, and
  • comfort-driven clothing for everyday wear.

Growth with Digivalor:

  • Partnered with Digivalor in March 2024
  • Launched a ₹1,999 offer, boosting conversion rate by 25%
  • Improved media buying → CPMs down by 40%
  • Achieved 72% revenue growth in 3 months
  • ROI & margins up by 22%, now growing 30–40% MoM
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Jewellery & Accessories Brand, from ₹5.7L/month to ₹87L/month

Problem Statement:

The brand was facing challenges in:

  • Stuck below ₹6L/month revenue
  • Scaling not happening smoothly
  • ROAS limited to 5–6X despite good products

About the Brand:

  • A premium jewellery & accessories label known for handcrafted,
  • statement pieces with modern aesthetics.

Growth with Digivalor

  • Partnered with Digivalor in March 2024
  • Improved ROAS from 5–6X to 6–7X within 3 months
  • Improved media buying → CPMs down by 40%
  • Scaled to ₹85L+/month in 10 months with consistent profitability
  • Total revenue of ₹4.4Cr+ generated since partnership
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Wellness Brand — ₹5.84Cr Generated in the Last 12 Months

Problem Statement:

The brand was facing challenges in:

  • Low 0.9% conversion rate & high CPMs
  • Weak AOV and low ad profitability
  • Limited creative testing and content diversity

About the Brand:

  • A fast-growing Indian wellness brand focused on health,
  • nutrition, and lifestyle improvement.

Growth with Digivalor:

  • Partnered with Digivalor and achieved ₹5.84Cr in 12 months
  • Conversion rate: 0.9% → 1.25%
  • CPMs reduced by 35%
  • CTR improved: 1.2% → 1.8%\
  • ROAS jumped from 1.9X → 2.9X, with 35% higher contribution margins
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FMCG/CPG Brand — from ₹22L/month to ₹51L/month in 90 Days

Problem Statement:

The brand was facing challenges in:

  • Stuck between ₹20–22L/month revenue
  • Low 1.7X blended ROAS on Meta & Google
  • Heavy dependence on repeat & organic sales

About the Brand:

  • A fast-moving consumer goods brand focused on
  • everyday essentials with strong repeat potential.

Growth with Digivalor:

  • Partnered with Digivalor to scale performance marketing
  • Achieved the first ₹50L+ sales month within 90 days
  • Improved blended ROAS from 1.7X → 2.4X
  • Built a scalable system across Meta & Google Ads